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what is coaching?

The International Coaching Federation (ICF) defines coaching as:
        "partnering with clients in a thought-provoking and creative process that inspires them to maximize             their personal and professional potential."

In other words... coaching enables a person to move from where they are to where they want to be, by working on the internal perceived obstacles that block them.


Coaching is often confused with other services like therapy, mentoring, consulting and more. To find out more, read this overview of the similarities and differences between these and do this flowchart quiz on whether you need a coach.

benefits of coaching

A study commissioned by the International Coach Federation (ICF) found that:

“Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.”

What the Global Coaching Study showed:

Professional coaching maximizes potential and 
therefore unlocks latent sources of productivity:


70% improved work performance

61% improved business management

57% improved time management

51% improved team effectiveness

increased productivity

Coaching builds the self-confidence of employees to face challenges, critical when meeting organisational demands:

80% improved self-confidence

73% improved relationships

72% improved communication skills

67% improved work/life balance

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes:

86% of companies say they at least made their investment back

positive people

return on investment



Virtually all companies and individuals who hire a coach are satisfied:

99% somewhat or very satisfied

98% would repeat the experience

More information on the benefits of coaching can be found in the International Coach Federation Research Portal including case studies and industry reports.

One thing that people are never good at is seeing themselves
as others see them.  Everybody needs a coach.

 Eric Schmidt, Google Executive Chairman



what is consulting?

The Cambridge Dictionary defines consulting as

"the activity or business of giving expert advice about a particular subject."

The co-creation club  partners with BPI (Business Performance Institute) in designing, developing and facilitating learning and organisational transformation projects. 

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